Whether you represent a large, experienced consumer goods company, or you’re in charge of getting your company started advertising on the web, Unique Leads provides what you need.
From campaign inception to execution and state of the art tracking, we can provide the expertise and experience you need to minimize your risk and increase your company’s ROI on its advertising budget.
Measurable and Sustained Results.
We focus on your ROI like it was our own because in essence, it is. If your relationship with is doesn't provide an excellent return on investment, then you won’t stick around. We pride ourselves on measuring our relationships in “years,” not “campaigns.”
Multi-Channel Marketing System™ Through our many years of experience we've found that various online channels provide better results for advertisers. Giving you access to all possible online marketing channels, our Multi-Channel Marketing System™ pairs each individual advertiser with the channel or channels that will provide the best return.
International Reach With a world-wide network, we can deliver targeted traffic and leads around the globe. Relying upon the Multi-Channel Marketing System ™, we’ll match your campaign with the right publishers to make sure your reach is uniquely targeted.
RepSafe™ Compliance System As a leader in industry best practices, Unique Leads has developed the RepSafe™ Compliance System. The RepSafe™ system has been developed through years of experience and counseling with some of the top compliance and legal professionals in the business today. The legal and regulatory environment in which the online advertising industry operates is constantly shifting. Like your return on investment, our online reputation is tied to yours. The RepSafe™ system helps assure you that we’re doing all we can to protect you protect that valuable asset and that we follow industry best practices.
Advertiser Services
Co-Registration
The co-registration industry has evolved, and Unique Leads is at the forefront of the pack. Many firms continue to engage in on-line advertising campaigns that are less than ethical in order to generate leads: opt-out advertising, false offers, and list sharing and re-selling. Practices such as these greatly diminish the power of co-registration and end up harming the reputations of the organizations involved.
The driving force and effectiveness of co-registration is the fact that consumers choose (or Opt-In) to be involved in the marketing process. It is this simple fact that makes co-registration such a powerful marketing tool. When done ethically, with the consumers’ best interests in mind, co-registration can be one of the most effective lead generation process known to the world of marketing.
Whether opting to engage in Standard or Custom Co-Registration campaigns, Co-Registration is ideal for organizations that actively engage in list building activities in order to feed/augment their current in house traditional and digital marketing efforts. In the event that the client is not equipped with a state of the art email marketing tool, Unique Leads can help there too.
Standard Co-Registration
This form of lead generation is a simple, cost effective, and highly scalable form of Opt-In advertising. We place the clients offer in close proximity to the registration process for a given network allowing an individual to request more information from the client. With the right mix of ad copy and offering, the consumer will be compelled to learn more. Once the individual has chosen to receive more information on what the client has to offer, the web surfers’ basic data (i.e. name, email, time/date stamp, IP address) is scrubbed (Data Hygiene) and sent in real-time to the client. The client can then begin the education process with their prospect on their product and/or service offerings. As is true with all forms of co-registration, this process not only generates a solid lead for the client, but can also deliver additional branding exposure for the client regardless of action taken by the web surfer.
Custom Co-Registration
Building upon Basic Co-Registration, Customized Co-Registration goes a step further and can be one of the most effective forms of on-line advertising. Unique Leads employs a completely customizable and scalable co-registration system which enables any message/offering combination to be deployed across all industry and market segments. Therefore, we are able to collect the data elements the client specifically needs from a targeted demographic segment of the marketplace.
Our in house design team is highly skilled, and will produce an effective, high quality product that successfully incorporates the branding image of the client. Once the design work is completed, Unique Leads will deploy and host the Customized Co-Registration offering. When Unique Leads hosts the campaign, we have the ability to control the data collection process from end-to-end. Therefore, all elements of the digital campaign, from presentation to data verification (Data Hygiene), remain under our control. Our proprietary software is tops in the industry in terms of analyzing and qualifying the data before it ever reaches the client, producing the highest quality product possible.
Permission Based E-Mail
Permission Based Email Marketing is a vital component in the digital marketing campaign. Unique Leads, Inc. is an expert in this arena, and has proprietary auto-responder & CRM tools that are utilized by more than 15,000 independent small businesses, and more than 250 enterprise level clientele. Collectively, we manage millions of outbound and inbound emails a day.
Clients who are not in possession of the state-of-the-art technology necessary to send personalized messages and manage increasingly complex SPAM filters – that may wrongly tag their offers as junk mail – may now outsource this arduous task to the experts in the field. Outsourcing this critical function will prove to maximize the ROI on your valuable consumer data. Unique Leads utilizes proprietary software (Data Administration and Integration System - DAIS) to implement ‘smart’ auto-responder email campaigns that generate emails which utilize customer specific data, giving the emails a personal feel.
Through this process, Unique Leads is able to yield much higher response rates than traditional mass email marketing campaigns. Though a more expensive process per message when compared to mass email marketing campaigns, permission based email campaigns wind up being far more cost effective and result in higher organizational approval by the consumer.
Unless an organization has the large capital outlays in place necessary to support this level of email marketing, this effort is best left to the experts in the field – Unique Leads
List Management
Let Unique Leads go a step further with you digital marketing campaign by hosting your data. Unique Leads’s proprietary CRM platform, DAIS, is a powerful list management tool that seamlessly integrates with our Permission Based Email system. DAIS enables full reporting capabilities and empowers your organization to know exactly how your campaign is performing in real-time, allowing the fine-tuning your on-line campaign needs to be optimized.
In the event that your organization actively engages in in-house list management, Unique Leads has the ability to seamlessly integrate with your existing CRM solution – providing real-time data transfers to your system.
Data Hygiene
All data collected for the client is verified and scrubbed in real-time, prior to delivery. This translates into a significant reduction in the delivery of bad data. Better yet, we guarantee that all leads contain valid information. Any data that is found to be inaccurate can be exchanged for new data with no additional cost to you (some terms & conditions apply).
Affiliate Marketing
Ultrk is an affiliate network that manages performance-based, digital marketing and lead generation campaigns for major online marketers. By utilizing a robust publisher network, best of breed technology and key media placements, our advertising clients are able to achieve their pre-determined metrics on a cost per acquisition basis.
By selecting from a wide array of offers and only serving those that perform well for their demographics, our publishing partners are able to optimize inventory and maximize revenue by only serving the highest yielding offers. Real-time reporting allows both the ability to constantly monitor their success.
Research Services
The Unique Leads suite of research services allows our clients to acquire qualified respondents for custom surveys. We work with your research team to identify a target audience, examine the marketplace of online publishers able to hit that target, then propose the most cost effective approach.
Utilizing proprietary technology, we are able to offer the following products:
Panel Builder
Through our international network of partners we can help you grow your sample database through permission based (opt-in) campaigns. Our unique approach guarantees that you only pay for those panelists that both accept your offer and meet your desired demographic. From national representative campaigns to low incidence recruiting we are able to pre-qualify and screen respondents with the questions of your choice.
Building a panel using our custom technology is more cost effective than any other online medium, as you will only pay for qualified panelists and will always stay within budget. Whether your goal is to build a panel of 500,000 qualified respondents or you simply need to replenish your database, due to attrition, we're able craft a program to suit your needs.
Quick Poll
This is the most cost effective method of surveying your target demographic. Measure attitude, purchase intent, or check incidence on a particular select; studies can be blind or brand specific. Field online research in 2-5 days and receive your desired number of completed surveys. We offer this solution as a value-add to our market research clients.
